5 minute read
Back in late 2020 I bought my first copy of Lemon Magazine from my local newsagent. It caught my eye because of it's aesthetic first and secondly it's tag line - For Cool Kids and Real Mums.
I have been in love with this original and professionally curated publication ever since.
So last year I reached out to Barbara, Founder and Editor-in-Chief for an interview. I knew I wanted her to be part of my interview series which is all about providing inspiration for my sewers to create original stylish work. To be thoughtful about what they make and why they make it.
The talented and generous Barbara Perino said yes.
So here is my interview on why she created Lemon Magazine, why kids fashion, what role fashion plays in our lives and the sort of conversations exciting her most at the moment.
1. Why did you create Lemon?
It came from a deep necessity of creating.
My mind is always busy bubbling with ideas and creations and Lemon was one that came true. When your creativity is locked, either for an 8 to 5 job or whatever, it is important to unlock it and let it fly free. Its a leap of faith towards a more happy and fulfilling life
2. Why do you encourage fashion for kids? What is the benefit to kids looking good?
I don’t just advocate for kids’ fashion; Lemon is an inspirational magazine that aims to help modern families dream, stay informed, and find joy. When it comes to fashion, my key advice is to be mindful of your purchases—be kind and always ensure you’re well-informed about what you’re buying.
Consider where your clothes and accessories come from, who made them, and whether they meet a real necessity. I’m not suggesting that dressing well is wrong; in fact, if fashion brings you happiness, that’s a positive outcome.
Fashion is art, and it should be respected as such. However, it’s concerning to see the rapid growth of fast fashion, with people often consuming without thought. Ultimately, everything can be fashionable as long as it makes you feel good.
"Fashion is art, and it should be respected as such."
3. The magazine has an edgy organic aesthetic. How do you decide what makes it into Lemon magazine? What are the criteria?
As the editor-in-chief of Lemon, the first thing I rely on is my intuition. My gut instinct guides the direction of the magazine, from its design to the content we feature.
I am fortunate to have a team I deeply trust, and we work in harmony. They know that even when I say "no," I’m still here for them, open to new ideas that may emerge. However, I have to remain practical as I juggle three jobs, manage my family and friendships, and navigate the day-to-day life of being a single mother. In addition to this, I make sure to stay aware and open to the world around me, so I can stay informed and sensitive to what's happening globally.
The "edgy-organic" feel of Lemon comes from the name itself. Lemons are beautiful, but they are also imperfect, acidic, and much like family life—complex and beautiful in their own way.
4. How do you define "fashionable"? What are the key things someone needs to know or understand to be fashionable?
If its fashion but doesn’t make you feel confident and cool do not wear it
White t-shirts can go a long away.
Have fun and listen to your inner self before you get dressed. The colour you chose, the accessories, shoes, or whatever you put on can change the course of your day.
5. You get to meet and interview people around the world. What conversations in design and fashion do you get most excited about at the moment and why?
The return to natural living—less makeup, less surgery, and more conscious choices—is shaping our world.
From YSL’s latest shows to people reshaping their lifestyles to start new businesses, we’re witnessing empowered mothers, modern fathers, and a growing focus on social responsibility in manufacturing. Brands like VEJA, PlayUp, Stella Kids, Stapelstein, and Mini Rodini are leading the way in the kids' world, combining sustainability with style.
I’m also drawn to brands with a unique sense of self and style, such as Wolf & Rita, PiuPiuChick, The Animals Observatory, Bobo Choses, Tangerine, and Sticky Lemon. Each of these creates pieces that are not only functional but also inspiring.
Furniture brands like Oliver Furniture and creative lines like Little Creative Factory remind us that design can be stunningly beautiful yet practical, and they hold the same commitment to ethics and aesthetics.
I’m equally inspired by the revival of ethical handmade crafts and garments, where every piece tells a story of skill, tradition, and responsibility.
Trends like the "Portuguese girly" aesthetic, the effortless elegance of Parisian style, the sleek design lines of Northern Europe, and the stunning work of interior designers from Brazil and South Africa continue to captivate me.
Meeting people who stay true to themselves and who are unafraid to live authentically reminds me that there is still so much good in the world.
Connecting with individuals who inspire through their genuine lives is a gift that keeps the world hopeful. And, of course, the new! In a world where everything seems to have been done, created, or thought of, finding something genuinely fresh and surprising feels like a rare treasure. I love connecting with innovators who push boundaries and bring unique ideas to life.
About Barbara Perino
Barbara Perino is Portuguese and has two children, Zion, 16 years old, and Africa, 8, raising them between Mozambique and Lisbon. Apart from her two kids, she has her heart daughters” 3 Mozambican girls, Tayo, Helena, and Turecas, and she refers to them as “my pride and joy.” She supports the so-called modern motherhood, in which the responsibilities of mothers coexist at home and work.
Barbara has a background in international business, but fashion and interior design have always been her favourite areas. She has half of her heart in Mozambique and a big passion for the sea, orcas, the moon, and great human beings. Travel is her passion, and Lisbon is the city of her heart.
